A New Era of Fashion and Racing

Siegelman Stable, a brand inspired by the world of harness racing, has grown from a small venture into a notable name in fashion. It all started with a modest investment of $300 to create a few trucker hats and sweatshirts. The brand's founder, Max Siegelman, drew inspiration from his family's deep roots in harness racing, a sport that dates back to the 1800s in the US. The brand's latest project is a collaboration with the Hambletonian race, which is celebrating its 100th anniversary. Siegelman Stable has launched a seven-piece collection that blends trackside style with streetwear, featuring embroidered jackets, red piping, matching sets, and vintage tees. The brand is also taking over one of the boxes at the Meadowlands, where the event will take place, to give it a luxe makeover. Siegelman Stable is not just about fashion; it's about creating experiences. The brand's pop-ups, like the one in Soho, New York, offer a unique retail experience. Siegelman's background in creative marketing has helped the brand build a strong network of connections, leading to collaborations with major sports teams, music artists, and even car brands like Ford. The brand's growth has been slow and steady, with a focus on maintaining an insider-only mystique. Siegelman Stable's team is small, but their impact is significant. The brand's creative director, Karoline Spenning, has played a crucial role in expanding the brand's offerings to include ready-to-wear, suits, knitwear, denim, and swimwear. Siegelman Stable's strategy is not just about selling products; it's about building a lifestyle brand. The brand's collaborations and pop-ups are not just marketing tactics; they are a way to engage with a new audience and create a community around the brand. Siegelman Stable is not just a fashion brand; it's a brand that is redefining the intersection of fashion, sports, and lifestyle.