AI Shopping Gets Real: Amazon's New Lens Live Feature

Amazon has just rolled out a new way to shop using AI. It's called Lens Live. This tool lets you point your phone at something you see in the real world. Then, it shows you similar products from Amazon. It's like having a shopping assistant in your pocket. Lens Live is not replacing the old Amazon Lens. Instead, it adds a real-time feature. You can see products in a swipeable list at the bottom of your screen. This makes shopping more interactive and fun. Amazon is not new to AI shopping. They have other tools too. There's Rufus, an AI shopping assistant. There are also AI-powered shopping guides and enhanced product reviews. These tools help shoppers make better choices. Lens Live is powered by Amazon's machine learning services. It uses Amazon SageMaker and OpenSearch. This makes the tool fast and accurate. It's like having a super-smart shopping buddy. With Lens Live, you can tap on any item in your camera view. If you like what you see, you can add it to your cart. You can also save it to your wish list. It's a quick and easy way to shop. Rufus, the AI shopping assistant, is part of Lens Live. It gives you product summaries and suggested questions. This helps you learn more about the items before buying. It's like having a mini-research tool right in your shopping app. Lens Live is now available on the Amazon Shopping app for iOS. It's rolling out to tens of millions of U. S. shoppers first. Amazon hasn't said if it will expand to other countries yet. This new feature is all about making shopping easier. It lets you compare prices and find deals while you're out shopping. It's a smart way to shop, using the power of AI.