Apple's Hidden Ad Revenue Boom

Apple's ad business is growing fast, but the company isn't saying much about it. During a recent earnings call, CEO Tim Cook mentioned that Apple's ad revenue hit a record high. But when asked for details, he stayed quiet. This makes people wonder if Apple is building a big ad business, even though it used to stay away from ads. Apple's Services division, which includes things like the App Store and iCloud, made $28. 8 billion this quarter. That's a lot of money! And it's growing fast. But Apple doesn't say exactly how much of that comes from ads. Some of these ads are in the App Store, Apple News, and TV. Apple also makes money from licensing deals. Apple is known for caring about privacy. It has made it harder for companies to track people's data. But Apple still makes money from ads. It does this by creating an ecosystem that respects privacy but still makes money. While everyone is talking about iPhones and AI, Apple's ad business is growing quietly. This is a big deal because it shows that Apple is making money in different ways. It's not just about selling phones anymore.