Bibles Are Selling Like Hotcakes, But Why?

In a world where fewer people are going to church, something interesting is happening. Bible sales are going through the roof. In 2025, over 18 million Bibles have been sold so far. That's a lot of holy books! The most popular ones include the English Standard Bible, the Adventure Bible for kids, and the She Reads Truth Bible. There's even a pink, giant-print King James Version that's been a hit for years. And get this, Donald Trump made over $1. 3 million last year by endorsing a patriotic Bible inspired by Lee Greenwood's song "God Bless the USA. " But why are so many Bibles flying off the shelves? Some people think it's because the world feels chaotic lately. With everything from the COVID-19 pandemic to political polarization, folks might be looking for something steady and reliable. At the Christian Connection bookstore in Illinois, the New Living Translation Bible is a top seller. It's easy to read and comes with an app that helps people understand the text better. The store has seen a boost in sales, especially since September. Some customers even said that the death of conservative Christian activist Charlie Kirk made them want to go back to church. It's not just older folks buying Bibles. More people in their 30s and 40s are picking up the Good Book too. They're either finding their faith or coming back to it. Colton Burkhart, a college freshman, is on his third Bible. He likes to write notes and highlight verses. He tried reading the Bible on his phone but found it too distracting. He needs something he can hold in his hands. Publishers are offering all kinds of Bibles to meet different needs. There are Bibles for kids, Bibles for Gen Z, and even study Bibles with notes and explanations. The American Bible Society found that 41% of Americans read the Bible at least three times a year outside of church services. That's up from last year but down from 2021. Despite the boom in Bible sales, a recent survey found that less than half of Americans say religion is important to their lives. So, why the disconnect? Maybe people are looking for something more than just going to church. They want to explore their faith on their own terms. Tim Wildsmith, a former college campus minister turned Bible YouTuber, started reviewing Bibles in 2020. His first review got over 18, 000 views, and now he has more than a quarter-million followers. He's living proof that there's a growing interest in the Bible. So, what's the takeaway? People might not be going to church as much, but they're still interested in the Bible. Maybe it's a way to find meaning and peace in a crazy world.