Big Companies Feel the Pinch of US Tariffs, but See a Glimmer of Hope

The US tariffs have been a big headache for global companies, costing them over $35 billion. But there's a silver lining: many are adjusting to the new reality and even lowering their initial cost estimates. The tariffs, which are at their highest since the 1930s, have caused a lot of uncertainty. But now, with some trade deals in place, companies are starting to see clearer skies ahead. They're able to plan better and even think about raising prices to cover the costs. A big part of the recent increase in costs comes from Toyota, which estimated a whopping $9. 5 billion hit. But other companies, like French spirits makers and Sony, have actually lowered their estimates after new trade deals were struck. The pain isn't spread evenly. Companies that rely on countries without trade deals, like Nike, are feeling the heat more. They're raising their cost estimates and warning about lower profits. Even big names like H&M are seeing customers hold back on spending because of the uncertainty. But it's not all doom and gloom. Automakers and drug companies are starting to see some relief. With potential tariff exemptions on the horizon, they're feeling a bit more optimistic.