Celebrities Get AI Twins: What's the Deal?

Genies, a company that makes AI companions, has just rolled out new tools. These tools let celebrities and their managers create AI versions of themselves. These AI twins can chat with fans and even hang out in apps and games. The company says its tech is built to handle big names and their teams. It allows talent agencies to quickly make AI copies of their entire roster. Plus, each celebrity can tweak their AI twin's looks, personality, and behavior. Once done, these AI avatars are ready to mingle with fans and jump into digital worlds. But there's a catch. With AI on the rise, there are lawsuits about who owns these digital likenesses. Genies claims its tech is safe and protects everyone's rights. It wants to make sure celebrities can use their AI twins without any drama. Jake Becker, who works at Genies, says the rules of digital identity are changing. He believes celebrities should have control over their AI twins. This way, they can connect with fans and make money without any hassle. So, what does this mean for fans? Well, they might get to chat with their favorite stars' AI twins soon. But is this a cool new way to interact or just a gimmick? Only time will tell.