Celebrities Turning Beauty and Skincare into Big Business

Celebrities are not just shining on stage and screen; they're also making waves in the business world, especially in beauty and skincare. Selena Gomez, for example, has built a massive makeup and bodycare empire with Rare Beauty. She recently launched a new fragrance, Rare Eau de Parfum, and has been a strong advocate for mental health awareness through her brand's Rare Impact Fund. Kim Kardashian's Skims is another success story, offering shapewear that includes jaw-sculpting pieces. The brand is known for its inclusivity, catering to a wide range of sizes, skin tones, and ages. Kardashian's personal experience with shapewear inspired her to create a line that truly fits everyone. Lady Gaga's Haus Labs has also made a significant impact. Since its rebrand in 2022, the brand has focused on clean, nourishing skincare ingredients. Gaga's unique perspective on beauty and her commitment to inclusivity have made Haus Labs a standout in the industry. Ariana Grande's r. e. m. beauty line, launched in 2021, offers vegan and cruelty-free products designed to inspire creativity and self-expression. Grande's love for fantasy and transformation is evident in her brand's ethereal aesthetic, which includes shimmering shadows and signature cat-eye liners. Jennifer Lopez's JLo Beauty has also seen impressive growth, raking in $75 million in 2023. Lopez's philosophy on ageless beauty and self-care is reflected in her brand's mission to help people feel youthful and confident at any age. Scarlett Johansson's The Outset, launched in 2022, focuses on addressing adult acne and preserving skin's natural beauty. Johansson's personal struggles with acne and wrinkles inspired her to create a clean, no-fuss line of everyday essentials. Rihanna's Fenty Beauty has been a game-changer since its launch in 2017. With a commitment to inclusivity, Fenty Beauty offers a wide range of shades and innovative products. Rihanna's recent expansion into Fenty Skin and Fenty Hair continues to push the boundaries of beauty standards.