Faherty Clothing Store Set to Open on Greenville's Main Street

A new Faherty shop is set to open on Greenville's Main Street. The brand, known for its water‑inspired casual wear, will bring its style to the downtown area.

The company started in 2013 when twin brothers Mike and Alex launched it from New York. Today it runs more than 80 stores across the country. Its clothes for men and women are made from eco‑friendly fabrics. The pieces are meant to feel relaxed yet polished.

The Greenville location will open in early 2027 at 200 N. Main St., the spot where Dapper Dog used to be. Trinity Partners, the real‑estate firm handling the lease, announced the deal on August 13. The agreement is a ten‑year lease covering 2,742 square feet, the largest retail lease downtown has seen. It marks Faherty's first store in the Upstate region.

Faherty already has locations in Charleston and Kiawah Island, South Carolina. A request for comment from the brand was not answered. The new shop adds to the growing mix of shops on Main Street.