Fox Entertainment Bets Big on B. J. Novak's Food Pop-Up Chain

Fox Entertainment is making a big move into the food world. They just bought a piece of Chain, a popular food pop-up started by B. J. Novak, known for his role in "The Office. " This isn't just any investment; it's a partnership that could change how people experience food and entertainment. Chain started small, as a pop-up in a West Hollywood parking lot. But it quickly grew, teaming up with big names like Taco Bell, Pizza Hut, and even Disney. They even created ChainFEST, a festival celebrating all things chain food. This event has become so popular that it's expanding to New York and will return to Los Angeles in 2025. Fox Entertainment sees big potential in Chain. They plan to use their resources to help Chain grow even bigger. This includes using Fox's TV shows and digital platforms to promote Chain's events and create new content. The goal is to make Chain a major player in the food and entertainment industry. But why is Fox so interested in Chain? Food is a big part of culture. It brings people together and creates memories. Fox wants to tap into that by combining food with their entertainment expertise. They believe this partnership will help them connect with food lovers everywhere. Chain's founders include B. J. Novak, a team of producers, and a Michelin-starred chef. They've already attracted big investors like Chrissy Teigen, who also serves as an advisor. With Fox's support, Chain is poised to become even more influential in the food world.