Gen Z's Battle Against Digital Overload

Gen Z, the generation born between 1997 and 2012, is taking a stand against what they call "brain rot. " This term refers to the mental fog and lack of motivation that comes from endless scrolling on social media platforms like TikTok, YouTube, and Instagram. The average Gen Z spends over six hours a day on these apps. But ironically, the same platforms that cause brain rot are now prompting young people to take better care of their minds. Experts warn that excessive social media use can lead to cognitive decline, especially in younger generations. A 2025 study found that excessive use of AI and social media can cause lower recall and retention, reduced brain function, and memory loss. But Gen Z isn't taking this lying down. They're fighting back by creating their own anti-brain rot tutorials and mind maintenance videos on TikTok. These videos offer advice on how to combat brain rot and have amassed thousands of views. One TikTok creator, Elizabeth Jean, has even created a monthly "curriculum" for herself, complete with books to read, classes to enroll in, and recipes to perfect. Her videos have resonated with a Gen Z audience looking for ways to combat brain rot. The hashtag 'curriculum' now boasts over 90, 000 videos posted by people following her monthly guides or creating their own. But it's not just online where Gen Z is taking a stand. Tech-free spaces are popping up around the world, from restaurants like Hush Harbor in the US to The Offline Club in Europe. These spaces offer a break from the constant distraction of phones and encourage social engagement, which experts say is one of the best ways to keep your brain healthy. Recent studies show that different forms of mental activity, like playing games, can improve the function of the prefrontal cortex, the part of the brain that manages thinking, problem-solving, and concentration. Investing time in offline activities like reading a book, listening to music, or writing in a journal is linked to increased cognitive flexibility and improved computational thinking skills. Experts recommend scheduling intentional social media breaks and even setting a timer to remind you to step away from your device, even for a short while.