Google's Blue Checkmark Test: Spotting Legit Businesses Online

Ever clicked on a dodgy site while trying to find a real business? Google might have a solution! They're testing out blue verified checkmarks next to legit businesses online. Imagine seeing a checkmark next to Microsoft or Apple when you search for them. That’s what users are noticing in some searches. Google says they're just experimenting with this feature, so don’t be surprised if you don’t see it yet. The idea is simple: help people spot genuine companies online. When you hover over a checkmark, Google explains that the business seems legit based on their signals. But remember, even Google can’t guarantee everything is perfect! This new feature might be linked to something Google used for Gmail emails called BIMI. It added logos from trusted companies to emails. Now, it looks like they're trying to do something similar for Search results. Why does this matter? Well, think about all those times you almost clicked on a fake site. These checkmarks could save us a lot of hassle and keep our information safe. But will it work? Only time will tell if this experiment becomes a permanent feature!