Goop Under Fire: Is Gwyneth Paltrow's Brand Still Using Cruel Angora Wool?

Goop, the lifestyle brand owned by Gwyneth Paltrow, is facing criticism for continuing to use angora wool in its products. Animal rights activists are calling out the brand for not keeping up with industry standards, as many other major brands have stopped using angora due to concerns about animal cruelty. PETA, an animal rights organization, has launched a social media campaign to pressure Goop into stopping the use of angora wool. The campaign includes footage of rabbits screaming and bleeding as their fur is ripped out or shaved off. PETA claims that the rabbits are kept in cramped, miserable conditions and are subjected to this painful process every few months until they die from injury, illness, or trauma. Goop has not responded to PETA's pleas for comment. However, Gwyneth Paltrow herself has been seen modeling an angora sweater on her Instagram account. The sweater is currently on sale for $238. 50 on the Goop website, down from its original price of $795. In addition to the angora sweater, Goop also sells a "cloud crewneck" made from a soft, downy angora blend. The crewneck is on sale for $357, down from its original price of $595. While these products may look fun and chic, PETA claims that the process of harvesting angora wool is horrifying. PETA went undercover at eight angora wool factory farms in China and gathered footage of rabbits suffering as they are hung from the ceiling by their legs and profusely bleed from wounds caused by the shaving process. The group claims that the rabbits are kept in miserable, cramped enclosures until it's time for their hair to be shorn or ripped out. Most brands have stopped using angora fur since PETA first exposed the grim harvesting practice in 2013. H&M, Acne, Calvin Klein, Tommy Hilfiger, Gucci, Guess, Dolce & Gabbana, and Zara are just a few of the brands that have stopped using angora wool. Exports of angora rabbit wool from China fell from $23 million in 2010 to $4. 3 million in 2015. Goop is one of the last companies to continue using angora wool. PETA's campaign, called "From Goop to Gore: Gwyneth's Angora Sweaters Scream, " shows a cartoon image of Paltrow holding a fistful of bloody fur in one hand and a miserable bunny by the scruff of the neck in the other. This is not the first time Goop has faced controversy. The brand has been accused of having a "toxic" work culture, with employees feeling overworked and underpaid. Gwyneth Paltrow has been described as "erratic" and "childish" by some of her former employees.