Halal Business: Why Indonesia Needs to Step Up

Indonesia is home to the world's largest Muslim population. This should make it a powerhouse in the global halal market. However, it is not even in the top ten. Why is that? Well, it's a mix of tough global competition and some internal issues. One big problem is that many people in Indonesia don't fully understand how to compete in this market. The country has a huge potential market. The Global Islamic Economic Report (GIER) shows that Indonesia is one of the top countries in the Islamic economic market. But, it's not leading the way in its own halal market. This is where the government needs to step in. Strong policies and regulations can boost the halal ecosystem in Indonesia. This includes everything from production to distribution, known as the halal value chain. Micro, small, and medium enterprises (MSMEs) have a big role to play. These businesses are the backbone of many economies. They can drive innovation and create jobs. But, they need support to thrive in the global halal market. This support can come from the government through policies that encourage growth and development. The government needs to focus on creating an environment where MSMEs can grow. This includes providing resources, training, and opportunities for these businesses to expand into the global market. By doing this, Indonesia can become a leader in the halal industry. It can also create more jobs and boost its economy. But, it's not just about the government. Everyone has a role to play. From consumers to businesses, everyone can help make Indonesia a top player in the halal market. This means supporting local halal businesses, promoting halal products, and advocating for policies that benefit the halal industry. The future of the halal market in Indonesia looks promising. With the right support and policies, MSMEs can thrive. This can lead to a stronger economy and more job opportunities. But, it's up to everyone to make this happen. By working together, Indonesia can become a global leader in the halal industry.