How Avoya Travel is Mixing Old and New to Win Big

Avoya Travel just won two big awards for mixing old-school marketing with cutting-edge tech. They're proving that print isn't dead and that booking a cruise can be both easy and personal. First, they showed that direct mail isn't just for grandma's cookies anymore. By using data to target the right people, they made print marketing work harder than ever. Their system reaches people who are most likely to book a trip, and it's paying off big time. But Avoya didn't stop there. They also won for their hybrid cruise booking system. This platform lets travelers browse and book cruises on their own, but still gives them access to expert advice when they need it. It's a win-win: travelers get convenience and help, and travel agents get more business. What makes Avoya stand out is their teamwork. They bring together marketing, tech, and sales to create tools that work for everyone. This approach has helped them win awards for years and set new standards in the travel industry. Avoya's success shows that the travel industry is changing. With so many options out there, travelers need help sorting through the noise. That's where travel agents come in. By using smart tech and personal service, Avoya is leading the way.