How McDonald's is winning the fast-food game

McDonald's is doing something interesting. While many restaurants are struggling, they are finding ways to get more customers to spend money. They have been offering deals and new food items. This has helped them increase sales, even when other places are seeing fewer customers. The restaurant world is not doing well right now. People are choosing to eat at home more often to save money. Spending on dining out has not been growing. In fact, it has been going down. Fast-food places, in particular, have seen a drop in sales. This is because the people who usually eat at these places are younger and have less money to spend. McDonald's has noticed that their lowest-income customers are buying less food. But they think their focus on affordable prices and new menu items is helping them grow. They have been using promotions to bring in more customers. This has worked well for them, especially during the summer. McDonald's made $7. 08 billion in the last three months. This is a 3% increase from last year. However, this is a bit less than what experts expected. Their profit also increased by 1%, but again, it was less than predicted. Other fast-food chains are not doing as well. Places like Chipotle and Wingstop have said they expect to make less money this year. They think younger customers will keep spending less on eating out. But Taco Bell is doing better. They have a lot of new, cheap dishes that are keeping customers coming back.