How Top Companies Use AI to Grow

At a recent big business event, a chat happened between a tech expert and the head of growth at Salesforce. They talked about how the fastest-growing companies use AI to boost their sales and marketing. The expert shared that these companies are using smart tech to predict what customers want, create content automatically, and even have AI act like agents to close deals. But it's not all about the tech. These companies also make sure they keep the human touch. They use AI to help their teams work better, not replace them. This way, they can grow fast without losing the personal connection with customers. The expert also mentioned new tools from Salesforce that help businesses grow bigger and faster. These tools use AI to make sales teams more efficient and effective. But again, the key is to balance the tech with human-centered processes. So, what's the big takeaway? Top companies are using AI to stay ahead, but they're not forgetting the human side of business. It's all about finding the right mix of tech and people to drive growth.