Justin Bieber's Surprise Album SWAG: A Fresh Sound

Justin Bieber has always been one to keep his fans on their toes. In 2025, he surprised everyone by dropping his seventh album, "SWAG, " out of the blue. This isn't your typical Bieber album. He's been busy in the studio, working with Lil B and even revisiting old-school beats. The album's release might have been sped up by his viral catchphrase from June, "It's not clocking to you that I'm standing on business. " But don't expect the usual Bieber sound. This time, he's gone for a more organic, intimate vibe. The album is a mix of old and new. Producers Eddie Benjamin and Carter Lang have given it an '80s feel with lots of reverb. Mk. gee and Dijon add an experimental touch. It's like Bieber is trying to blend the raw, intimate feel of a small gig with the big hooks of a stadium concert. The production is big and echoey, but not in a polished way. It's more like a dusty, live band sound. Tracks like "First Place" and "Daisies" show off this new style, with lots of guitar and live instruments. Even the collaborations on "SWAG" are different. Gunna and Sexyy Red's features are wrapped in moody, cinematic sounds. The track with Cash Cobain has a chillwave vibe. And yes, Eddie Benjamin does a baby-voiced Carti impression on one of the tracks. It's clear Bieber is trying something new, and it's not just about the music. He's also playing with his image and how he presents himself.