Kylie Jenner Joins ALO in a New Wellness Campaign Highlighting Private Self‑Care Moments

Kylie Jenner has signed a fresh deal with the active‑wear brand ALO. The partnership follows Bella Hadid’s recent appearance in an ALO launch. The new campaign is built around the idea of wellness that happens away from the spotlight.

In her own words, Kylie says the most meaningful parts of life happen when no one is watching. She talks about moments of stillness that keep her grounded. The ads aim to remind everyone that self‑care begins with carving out personal space.

The shoot took place in Los Angeles and was captured by the celebrated duo Mert & Marcus. Kylie models the brand’s latest Pink Marshmallow collection. The outfits include the Alosoft Intuition Bra, High‑Waist Intuition Capri, Sunset Sneaker, Prismatic Jacket, High‑Waist Prismatic Short, Splendor Bra, Aspire Tank, Alosoft Better Together Bra, Alosoft High‑Waist 7/8 Better Together Legging, Sway Full Zip Hoodie, Airlift Intrigue Bra and High‑Waist Airlift Short.

Summer Nacewicz, ALO’s executive vice president of marketing and creative, praised Kylie’s long‑time involvement with the brand. She notes Kylie’s confidence and unique style. The campaign is meant to show a side of Kylie that fans rarely see, celebrating the everyday moments where true wellness starts.