SCIENCE

Loneliness for Sale: How Businesses Profit from America’s Craving for Connection

United StatesTue Sep 01 2026

Lots of people feel alone these days. That feeling is getting stronger in neighborhoods everywhere. A new monthly collection of stories looks at this problem. It shows how some businesses step in when loneliness grows. They offer community, but they also make money from it.

One story in the collection looks at surrogacy. Many people think surrogacy is simple. Some call it medical. Others call it a choice. The truth sits somewhere in the middle. Real families face hard questions. They ask what is truly needed and what is optional.

Another piece talks about raising kids. Parents want what is best for their children. But they also think about other kids around them. This kind of thinking builds a bigger picture. It shows how choices made at home affect everyone.

Then there is a story about rich tech leaders. They want to fix the world. They have big plans. Some of those plans sound hopeful. Others raise questions. Can money really solve big problems?

Finally, readers can find a piece on rent control. The debate gets loud. Some say it helps. Others say it hurts. The article walks through what it really means for families trying to find a place to live.

These stories share one big idea. Feeling close to others matters. People will pay for that feeling. Companies notice. They build services around it. The line between helping and selling can get blurry fast. Readers are left to think about where that line should sit.

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