Making a Difference: How Stars and Big Donors Team Up for Good

In West Hollywood, a small team is making a big impact by connecting influential people with causes that matter. The Artemis Agency, led by two women, helps celebrities and wealthy donors support charities in smart ways. They plan events, raise money, and guide donors to make the biggest difference. The need for help is greater than ever. After the pandemic and recent wildfires, many people are struggling. Basic needs cost more, and social services are in high demand. The Artemis team works hard to meet these urgent needs. The agency was started nearly 10 years ago by Sarah Adolphson and Catherine Kimmel. Both had experience in philanthropy before teaming up. They wanted to bring more empathy and personal touch to charitable giving. Their team has grown to seven full-time members, with extra help from consultants when needed. Celebrities and influencers have huge platforms to support causes. But their approach has changed over time. At first, they volunteered for free. Now, some expect payment for their work, similar to brand deals. The Artemis team helps them balance their business goals with doing good. The agency doesn't just match donors with causes. They dive deep to understand each client's vision. They attend events, meet key people, and even join clients on trips. This helps them create strategies that make the most impact. For example, they worked with the Elizabeth Taylor AIDS Foundation on a campaign to change unfair HIV laws. They produced a live show based on real stories of people affected by these laws. This kind of work requires creativity and authenticity. Celebrities often support causes they care about personally. It's not just about their brand. They use their fame to make a real difference. Recent trends include supporting small businesses, mental health, and financial literacy. The Artemis team also focuses on long-term goals. Southern California will host big events like the World Cup, Super Bowl, and Olympics in the next few years. They want to make sure these events leave a positive legacy. They encourage donors to think strategically and stay focused on their goals.