Meta's Big Bet on the Metaverse: Is It Paying Off?
Thu Oct 30 2025
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Meta's push into the metaverse is costing a fortune, but is it worth it? The company's Reality Labs division lost a staggering $4. 4 billion in the third quarter alone. That's a lot of money, but it's not all bad news. The division also brought in $470 million in sales, which is more than expected. So, while Meta is spending big, it's also making some money.
The Reality Labs team is behind Meta's VR headsets and smart glasses. These include the popular Quest headsets and the new Ray-Ban AI glasses. The glasses, which cost $799, have been a surprise hit. They even helped boost sales for EssilorLuxottica, the company that makes Ray-Ban and Oakley glasses. This is good news for Meta, as it shows that people are interested in its products.
But Meta's metaverse plans have been costly. Since late 2020, the company has lost over $70 billion. That's a lot of money, and it's not clear when or if Meta will make it back. Some investors are wondering if Meta is changing its strategy. For example, Vishal Shah, who was leading metaverse projects, is now working on AI. This could mean Meta is shifting its focus.
Meta's bet on the metaverse is risky. It's spending a lot of money, but it's also making some progress. Only time will tell if this gamble will pay off. For now, Meta is pushing forward, hoping that its investments will lead to big rewards in the future.
https://localnews.ai/article/metas-big-bet-on-the-metaverse-is-it-paying-off-972e1587
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