Netflix Nabs 2027 and 2031 Women's World Cup Rights

Netflix has just scooped up the exclusive U. S. rights to stream the FIFA Women's World Cup in 2027 and 2031. This announcement comes hot on the heels of their upcoming Christmas Day NFL games. Netflix's move is a strategic one, aiming to beef up their sports offerings as the popularity of women's sports surges. The Women's World Cup, with its electrifying atmosphere and growing fanbase, is a perfect addition. The 2027 tournament will be hosted across 12 cities in Brazil, while the host for 2031 is still a mystery. Netflix plans to cover the event with top-notch commentary, entertainment shows, and original documentaries to celebrate the players and the sport's culture. The Women's World Cup has seen a surge in popularity, with the 2019 women's final pulling in more U. S. viewers than the 2018 men's final. However, viewership dipped in 2023 after the U. S. team's early exit. Despite this, women's sports are on the rise, with the WNBA and women's soccer teams gaining significant traction. Netflix, with its massive global audience of 282. 7 million, is expanding internationally. Sports rights are a hot commodity, and Netflix has been diving into this arena. They recently streamed the hugely popular Mike Tyson-Jake Paul fight, which became the most-watched sporting event ever on the platform. On Christmas Day, they'll be covering an NFL double-header.