Netflix's Game Plan Shift: Why Boss Fight Studio Closed

Netflix has decided to close Boss Fight Entertainment, a game studio it bought in 2022. This studio was behind the mobile game Squid Game: Unleashed, which was part of Netflix's push into gaming. They also worked on Netflix Stories games, adapting Netflix shows into interactive experiences. Both Squid Game: Unleashed and Netflix Stories will still be available for players. The closure of Boss Fight comes as Netflix is changing its gaming strategy. The company's gaming head, Alain Tascan, wants to focus more on party games, narrative games, kids' games, and mainstream games. They also want to shift from mobile gaming to TV screens. This change was hinted at earlier when Netflix co-CEO Greg Peters announced new party games like Boggle and Pictionary. The decision to close Boss Fight shows that Netflix is not satisfied with its games division. Netflix usually doesn't buy many companies, but it bought three studios in 2021 and 2022 to grow its gaming business. However, the focus on mobile games didn't match what most Netflix users wanted, as they prefer TV screens. This move is a big signal that Netflix is still figuring out its gaming strategy. The company is trying to find the right path, but it's not easy. The closure of Boss Fight shows that even big companies like Netflix can make mistakes and need to change their plans.