New Players in the Film and TV Investment Game

A fresh face has entered the film and TV investment scene, aiming to shake things up. Easttree Media, a new investment platform, is stepping into the spotlight at the American Film Market. This company is all about buying up income rights from films and TV shows, much like how some musicians have sold their song catalogs. Easttree Media is backed by some big names, including U. S. investment giant BlackRock. The company is offering a way for actors, writers, directors, and producers to cash in on their work. They can sell all or part of their income rights, turning their creative efforts into a financial asset. The brains behind Easttree Media include Marc Allen, Chris Helm, and Markku Lonnqvist. Allen has a background in film and TV, while Helm and Lonnqvist have experience in music rights acquisitions. They believe that film and TV participations can be a lucrative investment, just like music catalogs. Easttree Media claims to have already completed several deals involving well-known shows and artists. They are confident that their approach will bring transparency and long-term partnerships to the industry. The company is positioning itself as a unique opportunity for creators and investors alike. BlackRock is also excited about this new venture. They see iconic film and TV titles as valuable assets that can provide steady returns. This collaboration between Easttree Media and BlackRock could open up new investment opportunities in the entertainment industry. The music industry has seen a surge in catalog sales, with companies like Hipgnosis making headlines. Hipgnosis acquired the rights to artists like Neil Young and Shakira, driving up the value of music catalogs. However, they eventually sold to Blackstone for $1. 6 billion. Easttree Media aims to bring a similar approach to the film and TV world.