New Studio V47 Aims to Blend Brands and Stories

A new player has entered the entertainment scene, aiming to shake things up. V47 Entertainment, a joint venture between Virtue Asia and Goldfinch International, is set to create content that blends brands and storytelling. This Singapore-based studio plans to produce films, TV shows, digital content, and more, all with brand partnerships woven in from the start. The studio's focus is broad, covering music, gaming, film, TV, live events, and digital creator content. They're already working on several projects, including documentaries, live events, short dramas, competitions, and animations. But V47 isn't stopping there. They have plans for an investment fund and an accelerator program to help turn marketing budgets into entertainment assets. The name V47 comes from "Vault47, " signaling their focus on managing intellectual property. The number 47 represents the approximate count of Asian countries and territories where they plan to operate. The studio's approach is different from traditional product placement. Instead of adding brands to finished projects, V47 involves corporate partners during the creative development process. This, they believe, creates more authentic integration. V47 combines Virtue's expertise in brand strategies with Goldfinch's experience in entertainment financing. By focusing on Asia and the Middle East, they're betting on markets where cultural exports are gaining global traction. The studio's model represents a shift from conventional advertising. It gives brands a seat at the creative table, not just as sponsors, but as partners in developing film, series, formats, and cultural IP. Virtue Asia is a creative agency that connects corporate clients with cultural properties. Their clients include big names like Disney, Google, and Spotify. Goldfinch International, on the other hand, has backed over 300 film and TV projects with a total financing of $300 million.