Samsung's New XR Headset: A Switch in Name and Function?

Samsung has recently taken a big step into the world of Extended Reality (XR) with the unveiling of its first XR headset, code-named Project Moohan. But the real buzz is about the potential branding for this new device. According to a trademark filing, Samsung might use the name "Switch" for its upcoming XR devices, a name already well-known to gamers as Nintendo's popular console. The trademark application, filed with the EUIPO and UKIPO, covers a range of XR devices, including virtual reality headsets, augmented reality glasses, and mixed reality displays. This suggests that "Switch" could be the brand name for all of Samsung's AR/VR/XR headsets and glasses. The name might hint at the headset's ability to seamlessly switch between AR, VR, and MR modes, reflecting its multifunctionality. However, there could be some tension brewing. Nintendo has a strong hold on the "Switch" name, and the company is known for protecting its trademarks in court. While Samsung's application is for XR devices rather than gaming consoles, there could still be potential for confusion or conflict. If everything goes smoothly, Samsung's "Switch" could become a leading name in its innovative lineup.