South Park's Money Fight: Who Gets the Pie?

South Park, the long-running animated series, is at the center of a heated dispute. The show's creators, Trey Parker and Matt Stone, are accusing Jeff Shell, an executive at RedBird Capital, of meddling in contract talks. Shell is set to become the president of Paramount if a merger with Skydance goes through. Parker and Stone's company, Park County, claims Shell is trying to sway potential buyers like Netflix and Warner Bros. Discovery to tweak their offers in a way that benefits Paramount. In a letter sent on June 21, Park County threatened legal action. They argued that Shell's actions could lower the value of offers for South Park. The letter demanded that Shell, RedBird, and Skydance stop their interference. If not, Park County warned they might take legal steps to protect their rights. Skydance, led by David Ellison, responded by saying they have the right to approve major contracts under the merger agreement. The core issue is the ownership structure of South Park Digital Studios. This joint venture between Parker, Stone, and Paramount owns the streaming rights to the show. With two years left on Paramount's current deal, talks are ongoing to extend it and bring South Park to Paramount+. The ownership setup is complicated. It includes a five-member board, with Paramount's affiliate Comedy Partners having limited rights. Park County argues that Shell had no right to demand changes from potential buyers. They claim these changes would reduce the value of the offers. The current deal dates back to 2007. Back then, streaming was in its early stages. Netflix had just started streaming, and Viacom was suing YouTube. DVDs were the main way people watched shows outside of TV. The deal gave Parker and Stone's company 50% of digital revenue forever. As streaming grew into a trillion-dollar industry, this deal became even more valuable. For example, HBO Max's 2019 deal for South Park reruns was worth $550 million. Half of that went directly to Park County. With over 300 episodes and more being released every year, future deals will keep the money flowing. Despite efforts to control the situation, the value of South Park remains high.