Staten Island Skincare Business Faces Backlash After Owner's Controversial Actions

A skincare business in Staten Island is under fire after its owner, Eman Masoud, was caught in a viral video berating an elderly Jewish couple. The incident occurred when the couple asked Masoud for help paying a parking meter. Masoud, who wears a hijab, responded by demanding they say "Free Palestine" before she would assist them. The video, which has since been deleted, shows Masoud angrily confronting the couple, saying, "You had the audacity to ask me to help you, knowing who I am based on what I look like. " She then tells them to "go screw yourself" before turning to the camera. The backlash was swift and severe. Pure with Nature, Masoud's skincare business, has been inundated with negative reviews. Customers have expressed their disapproval, with one Facebook reviewer stating, "I prefer my skincare products without the toxicity of hate, intolerance, ignorance, bigotry and racism. " Another reviewer wrote, "Send her back to her country. In America we help each other. " As of now, there are over 55 negative reviews of Pure with Nature. The company's website is now password protected, but internet archives from last year show they sold organic body oils, perfume, and Palestinian olive oil soap. One Yelp reviewer wrote, "This crap will give you a rash and smells funky. And awful customer service. No one should go here. Stay Away. " Despite the backlash, Masoud seems undeterred. On Saturday, she reposted a video criticizing the Israel Defense Forces on her TikTok account. Masoud did not respond to requests for comment. This incident raises questions about the intersection of personal beliefs and professional conduct. While everyone is entitled to their opinions, it's important to consider how those opinions might affect others, especially in a professional setting. The backlash against Pure with Nature serves as a reminder that actions and words can have consequences, both personally and professionally.