Target's Tough Times: What's Next for the Retailer?

Target is going through a rough patch. The company's profits took a big hit in the third quarter. This is a sign that the holiday season might be tough for them. Target is planning to spend more money next year. They want to fix up their stores and build new ones. This will cost them a lot of money. Investors are not happy. The stock price has dropped a lot over the past year. The new CEO, Michael Fiddelke, has a big job ahead. He needs to turn things around. The company is trying to sell more by adding new items and lowering prices. But it's not easy. People are not spending as much money as they used to. Target is having a hard time compared to Walmart. Walmart is doing well. Target is trying to figure out what's going wrong. They think it's because of inflation and other problems. Target has also been dealing with other issues. Some customers are not happy with the stores. They say they are messy and not as affordable as before. There have been boycotts because of some changes in the company's policies. The economy is also making things harder. There are tariffs and a shortage of workers. The government shutdown didn't help either. All these things are making it tough for Target. Target is trying to do better. They are working with a tech company to make shopping easier. But they still expect sales to drop. They are not sure what the future holds.