The Real Cost of Holiday Cheer: What It Takes to Sell at Snowport

Snowport, a festive holiday market in Boston, is a dream come true for many small businesses. But behind the twinkling lights and cheerful atmosphere, there's a lot of hard work and money involved. Vendors at Snowport pay a lot to be there. The Frenchman's Crepes, for example, pays about $27, 000 in rent for a double booth. The Half Cookie pays $20, 800 for a booth-and-a-half. These costs can be a big chunk of their sales, but vendors say it's worth it. The market is open for 49 days, from November 7 to December 28. It's a big deal for small businesses. Over 1 million people visited Snowport in 2024. That's a lot of potential customers! But it's not just about the rent. Vendors also have to set up their booths. They have just three days to turn an empty wooden box into a one-of-a-kind shop. It's a race against time, but vendors say it's all part of the fun. Snowport is more than just a market. It's a chance for small businesses to shine. It's a place where they can show off their products and connect with customers. It's a place where they can grow and thrive. But it's not easy. It takes a lot of work and a lot of money. But for the vendors at Snowport, it's worth it. They're not just selling products. They're selling a piece of themselves. They're selling their dreams.