The Rise of Spooky Shops: A Look at America's Growing Horror Culture

In recent years, a unique trend has emerged across America: the rise of horror-themed shops and cafes. These businesses, often tucked away in unexpected corners of cities, cater to a growing community of horror enthusiasts. From Chicago to Los Angeles, these establishments offer everything from horror memorabilia to themed food and drinks. One such place is Jackalope Coffee & Tea in Chicago. This coffee shop, located on the South Side, is adorned with horror-themed decorations, including "Night of the Living Dead" posters and a room painted entirely black. The owners, January Overton and John Almonte, have been veterans of Chicago's punk and metal scenes for years. They opened Jackalope 13 years ago as a response to the end of the moody, gothic punk scene in Lakeview. Overton and Almonte have created a space that is both fun and eerie. The coffee shop plays punk classics while customers work on their laptops. The owners have also included nods to the neighborhood's Latino influence, such as painting the "Shining" twins as Día de los Muertos skeletons. Another example of this trend is The Brewed coffeehouse in Avondale. This shop is lined with display cases of horror memorabilia, including a "Dark Shadows" board game and a commemorative "Creature from the Black Lagoon" plate. The owners, Jason Deuchler, Nick Mayor, and Jen Lemasters, have created a space that is both inviting and spooky. They offer a variety of horror-themed drinks and snacks, and even host Halloween markets. The rise of these horror-themed businesses can be attributed to several factors. The horror community has always been passionate about the genre, but social media and the widespread popularity of horror franchises have made it easier for people to connect and share their love of horror. Additionally, the anxious early 21st century has created a demand for places where people can escape and indulge in their love of the macabre. However, not all horror-themed businesses are created equal. Some, like Ghoulish Mortals in St. Charles, offer a mix of collectible horror movie tchotchkes and art prints. Others, like The Final Girl in Kenosha, Wisconsin, are horror-themed bars that cater to a more adult crowd. Despite their differences, all of these businesses share a common goal: to create a space where horror enthusiasts can come together and celebrate their love of the genre.