Travis Kelce Joins Forces to Boost Six Flags

USA, Kansas CityWed Oct 22 2025
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Travis Kelce, the star tight end for the Kansas City Chiefs, has stepped into the business world by investing in Six Flags theme parks. This move comes as part of a larger effort by a group of investors, led by New York City-based firm JANA Partners, to turn around the struggling company. Kelce, a self-proclaimed theme park enthusiast, has been a fan of Six Flags since childhood. He sees this investment as a chance to make a difference for future generations. Kelce's love for theme parks is no secret. He has often talked about his fondness for Cedar Point, a popular amusement park in Sandusky, Ohio. In a podcast episode, he and his brother Jason discussed the thrill of riding roller coasters, with Travis correcting Jason by stating that Cedar Point is not just the best in the U. S. but in the world. Kelce's investment group now owns about 9% of Six Flags Entertainment Corporation, showing their commitment to the company's future. The investment comes at a critical time for Six Flags. The company has faced significant challenges recently, including a net loss of over $100 million in the second quarter of the year. This financial struggle has led to the planned departure of CEO Richard Zimmerman by the end of the year. The company's troubles have raised concerns about its future, with some experts suggesting that bankruptcy could be a possibility. Kelce's involvement brings a fresh perspective and a passionate fan's viewpoint to the table. His goal is to enhance the guest experience and create a special place for the next generation of theme park visitors. The investment group's efforts could potentially revitalize Six Flags, making it a destination worth visiting again. As Six Flags navigates these turbulent waters, Kelce's investment and leadership could be a game-changer. His deep connection to theme parks and his business acumen might just be what the company needs to bounce back and thrive.