Why Healthcare Needs to Tell Better Stories

Healthcare marketing is changing. People are tired of boring ads. They want stories that grab their attention and make them feel something. Brands need to meet people where they already are, like on social media and streaming platforms. Stories have always been powerful. They can bring people together and make them care. Healthcare brands are made up of real people, so they should tell real stories. This helps people connect on a deeper level. But where and how people watch things is changing. More people are streaming shows and getting news from non-traditional sources. Each platform, like TikTok or Netflix, is different. Smart marketers need to understand these differences and create content that fits. Some brands worry they aren't big or unique enough to tell a story. But everyone has a story to tell. Healthcare is all about people's lives, loves, and passions. It's a great place to start. One example is Northwell Studios. They create content for platforms like Hulu and Netflix. Their shows have billions of views. But more importantly, they start important conversations. For example, their show about mental health helped open a second mental health unit. That's the kind of impact marketing should have. Entertainment marketing can do a lot of good. It can change culture and make people care about a brand. It's not just about getting views; it's about making a difference. If a brand wants to try entertainment marketing, they should think about a few things. First, they need to be authentic. Their content should feel natural, not forced. Second, they should work with experts. Filmmakers and content creators can help make the content better. Third, they need to understand their audience. The content should fit the platform and the people watching. Fourth, they should engage their audience. Let people be part of the story. Finally, they should track their progress. See what works and what doesn't. The marketing world is changing. People want real connections and engaging experiences. Brands need to be bold and take risks. They need to embrace storytelling and move beyond old methods.