ATHLETE ENDORSEMENTS

When premium clothing brand BOSS steps into tennis, it isn’t just about slapping a logo on shirts. The Italian label has quietly built a tennis empire piece by piece, starting with a grass-court tournament in Stuttgart where players wear BOSS clothes while hitting powerful serves. The Boss Open isn’

Jams, a new player in the frozen PB&J sandwich market, is making waves with the backing of some big-name athletes. Connor Blakley, the 26-year-old founder, aims to challenge Smucker's Uncrustables, which has long held a strong grip on the market. The sandwiches are set to hit 3, 000 Walmart stores