BEHAVIOR

Apr 02 2026ENVIRONMENT

Staying Safe When Rattlesnakes Pop Up Early in SCV

This year has brought warmer temperatures sooner than usual to Santa Clarita Valley, waking up rattlesnakes earlier and pushing them into areas where people walk, hike, or just hang out. Unlike some animals that hide from cold, these snakes actually prefer the heat and become active as soon as the s

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Apr 02 2026SCIENCE

Raccoons smartly crack puzzles, sperm struggles in space, and a lost Archimedes page reappears

Raccoons trash pandas are more than just pests rummaging through bins. Scientists at the University of British Columbia tested 20 captive raccoons with a clear box full of obstacles like latches and dials hiding a marshmallow prize. The team noticed something unexpected the raccoons didn’t just grab

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Mar 30 2026CELEBRITIES

Star Power and Fan Frenzy: A Cautionary Tale

Lionel Richie has warned new stars that fame can be a double‑edge sword. He told Joel Madden, the frontman of Good Charlotte, that he never hears his father‑in‑law complain about fans. Richie admits he can’t ignore people who want to talk. He says being invisible is hard, but ignoring fans

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Mar 28 2026BUSINESS

Digital Ads, Sweet Inspiration: How Dubai Chocolate Uses Social Media

Dubai chocolate marketers have tried a fresh mix of online tricks to make people want their sweets. They asked 425 shoppers in Turkey who had already tasted the brand’s products to fill out a survey. The researchers then used a statistical tool called PLS‑SEM in SmartPLS 4 to look at the data. The

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Mar 25 2026BUSINESS

Virtual stars: what makes fans buy?

More companies are betting on digital personalities to push products. At first glance, it sounds futuristic—animated faces, synthetic voices, and storylines made to order. But the real question isn’t how new this idea is, but how well it actually works. Researchers tested three big levers that migh

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Mar 24 2026SCIENCE

Mosquito Hunt: A Student’s Bite‑Proof Experiment

The experiment began with a curious question: how do tiny mosquitoes spot us? A professor and a college student tried to answer it by putting the student in a room full of insects. The first attempt used a mesh suit, but it didn’t stop the mosquitoes from biting. After many painful stings, the team

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Mar 24 2026TECHNOLOGY

AI agents create their own weird religion in a virtual universe

A new online game called SpaceMolt lets AI agents explore a text-based universe without human players. Unlike regular video games, this one has about 700 digital players that all run on artificial intelligence. Some humans can join by controlling these AI agents, but many just let the AIs figure thi

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Mar 23 2026ENTERTAINMENT

Old Stars, New Brews: How Big‑Name Celebs Try to Sell Beer to Gen Z

Big breweries are hiring famous older actors and influencers to win over young drinkers. Miller Lite’s newest ad shows 82‑year‑old Christopher Walken advising a young man to meet people in real life instead of just liking them on an app. The commercial ends with the line “Legendary moments start

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Mar 23 2026TECHNOLOGY

Understanding why your 3D prints fail in winter

When temperatures drop, 3D printing suddenly feels harder for many people. Filament that worked perfectly in warmer months might start acting strangely—strings appear between layers, corners lift off the bed, or the surface looks rough. At first, it’s easy to blame the printer or the filament. But t

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Mar 21 2026ENTERTAINMENT

The New Wave of Celebrity‑Driven Audio Romance

Quinn is a young app that lets people pay for audio stories about romance and sex. In late 2025 it added two actors from a hit TV show to create a new series called Ember & Ice. The actors talk about love, fight and secret meetings while the listeners imagine themselves in the scene. Quinn’

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