More companies are betting on digital personalities to push products. At first glance, it sounds futuristic—animated faces, synthetic voices, and storylines made to order. But the real question isn’t how new this idea is, but how well it actually works. Researchers tested three big levers that migh
Brands are shelling out big bucks for celebrities to star in their ads. In 2025, over a billion dollars was spent on securing top talent, beating pre-pandemic numbers. This surge in spending shows a clear shift in advertising strategies. Marketers are under pressure to prove their ads work. With th
There is only one massive event where entertainment and advertising collide. It is the Super Bowl. The 2024 game will be played on February 9th and will be broadcasted on Fox. The Super Bowl is the biggest advertising event of the year. Do you want to know why it's so expensive? Because it reac
