CENTRIC BRANDS

Brands are shelling out big bucks for celebrities to star in their ads. In 2025, over a billion dollars was spent on securing top talent, beating pre-pandemic numbers. This surge in spending shows a clear shift in advertising strategies. Marketers are under pressure to prove their ads work. With th

Centric Brands just made a big move in the world of cold-weather accessories. They bought Fownes Brothers & Co. , a company that's been around since 1777. That's right, this isn't some new startup. Fownes Brothers has been making high-quality leather gloves and other cold-weather gear for over two c