Michael Jordan's Competitive Edge: A Tale of Nike's Risky Bet and Global Ambitions
In the 1980s, Nike's basketball division was struggling. So, co-founder Phil Knight took a huge risk: he invested their entire $250, 000 marketing budget into a 21-year-old rookie named Michael Jordan. This groundbreaking five-year, $2. 5 million deal marked the start of a lasting partnership. Fast