Brands are not just about looks and slogans. They are not just there to make a company seem cool or different. In the past, brands were like a nice wrapper on a gift. They made the company look good. But today, things are not so simple. Companies now face big changes all the time. Plans change quic
Brands are shifting their focus to storytelling, moving it from a creative task to a key part of their strategy. This change is driven by the need to stand out in a crowded, distrustful media world. The shift is backed by data showing that emotionally engaging content leads to stronger brand loyalty
Brands are facing a big challenge today. AI is making content creation super easy and cheap. This means there's so much content out there that it's hard to stand out. The old way of doing things—buying ads and hoping people notice—isn't working as well anymore. Some companies, like Gap, are realizi
Brands are shelling out big bucks for celebrities to star in their ads. In 2025, over a billion dollars was spent on securing top talent, beating pre-pandemic numbers. This surge in spending shows a clear shift in advertising strategies. Marketers are under pressure to prove their ads work. With th
First Nations people in Australia face big challenges when it comes to mental health care. They often don't get the same support as others. Digital mental health (DMH) services could help. These services use technology like phones and computers to provide support. But we don't know much about how we
First Capital, a bank you might not have heard of, has seen its stock price jump a huge 132% in just one year. This is a big deal for a company with a market value of only $233 million. The bank, which is mainly into home loans, has caught the eye of investors thanks to its strong performance. The
First Business Bank is stepping into the spotlight at the Sidoti & Company Year End Virtual Investor Conference. This event is set for December 11, 2025. The bank's top leaders will be there. Corey A. Chambas, the CEO, David R. Seiler, the President and COO, and Brian D. Spielmann, the CFO, will sha
First responders are the unsung heroes who rush into danger when others run away. But what about their mental health? A big problem is that many of them face stress and trauma on the job. In fact, about one in seven first responders show signs of PTSD from their regular duties. This number goes up e
First Nations' deep connection to the land offers valuable insights into environmental accounting. The UN's SEEA-EA framework aims to blend environmental and economic data. It organizes ecosystem details, measures services, and tracks changes over time. But how can it better include First Nations' v
First responders see a lot of intense situations. They handle emergencies and care for very sick people. This job can be really hard on their minds. It’s easy to see why they might develop mental health issues, like posttraumatic stress disorder (PTSD). People deal with stress in different ways. So
