Keeping a brand the same in many different countries is tough. Each place has its own language, culture, and rules. The goal is to keep the brand's identity while making sure people understand the message. A strong brand is easy to recognize. It helps avoid mixed messages and builds trust. Studies
Product labels are full of fancy words. "Scientifically proven, " "dermatologist approved, " "lab-tested" – these phrases pop up everywhere. But what do they really mean? Not as much as one might think. Companies use these terms to sound more credible. It's a way to gain trust. But not all claims a
Brands are shifting their focus to storytelling, moving it from a creative task to a key part of their strategy. This change is driven by the need to stand out in a crowded, distrustful media world. The shift is backed by data showing that emotionally engaging content leads to stronger brand loyalty
Ben Stiller and Benson Boone are teaming up for a quirky Super Bowl commercial. They are playing as brothers with strong accents and dressed like a singing duo from the 1970s. The ad is directed by Spike Jonze. This is Instacart's second year in a row advertising during the Super Bowl. Last year, I
TikTok is rolling out two fresh ad options. These are made to help movie studios and streaming services turn all the hype on TikTok into real sales and new sign-ups. The goal? To show users content they will love. The new Streaming Ads feature uses Smart+, TikTok’s AI-powered toolkit. This tool is
AI agents are becoming a big deal, but many companies are still struggling to make them work. In 2024, everyone was excited about AI demos, but 2025 brought a harsh reality check. According to S&P Global Market Intelligence, the number of businesses abandoning their AI projects skyrocketed from 17%
Brands are facing a big challenge today. AI is making content creation super easy and cheap. This means there's so much content out there that it's hard to stand out. The old way of doing things—buying ads and hoping people notice—isn't working as well anymore. Some companies, like Gap, are realizi
Disney has taken a big step by creating a new top job: Chief Marketing and Brand Officer. They've chosen Asad Ayaz, who's been with Disney for 20 years, to fill this role. This isn't just a promotion; it's a whole new position. Ayaz will now be in charge of marketing and branding for Disney Entertai
Brands are shelling out big bucks for celebrities to star in their ads. In 2025, over a billion dollars was spent on securing top talent, beating pre-pandemic numbers. This surge in spending shows a clear shift in advertising strategies. Marketers are under pressure to prove their ads work. With th
CBD is everywhere. People use it for all sorts of health reasons. But what do the stores selling it actually say about their products? A small study took a closer look at the ads inside CBD shops in North Carolina. First, it's important to know that CBD is big business. You can find it in stores al
