Picture this: A hot dog joint now ranks at the top, as the top dogs. Think of how the group made such a splash in the middle of a tough economic period. Portillo’s owes its success largely to its no-nonsense pricing and hearty portions. Portillo’s is the go-to
Imagine the Super Bowl. What do you see? Football and commercials. Lots of commercials and some of them bring in big names. Let's talk about candy. It's a Big Game that features hot commercial spots for big brands. So, what's the buzz? Reese’s has a different plan. No movie stars or musici
Imagine this: you're a teenager, and you're scrolling through your phone. Suddenly, you see an advertisement for a tasty snack. It features a familiar face - a celebrity or someone who looks just like you. This scenario happens all the time, and it's not just about snacks. It's about how food compan
Adam Scott, known for his role in 'Severance, ' recently talked about a fun marketing stunt for the show. The campaign, held at New York City's Grand Central Terminal, recreated the office setting from the Apple TV+ series. Scott and his co-stars spent three hours inside a green office cube, simulat
Nintendo has finally unveiled its new console, and it's called the Switch 2. You might be thinking, "That's it? " Well, experts say this straightforward name makes a lot of sense. Dr. Serkan Toto from Kantan Games thinks it's a smart move. He says, "Thank goodness Nintendo didn't try to get creative
Imagine walking down the store aisle, looking for formula for your little one. You spot a can that looks a lot like baby formula, but it says "Stage 3" – a hint that it might be the next best thing for your growing toddler. That's what Abbott Laboratories hopes you'll think. But hold on! These so-ca
In the fast-paced digital world, the tourism industry is under pressure to go green. A recent study in Vietnam looked at how online platforms and influencers can encourage tourists to visit eco-friendly places again. The research used the Motivation-Opportunity-Ability framework and found that feeli
American Express is in trouble. They've agreed to pay a massive $230 million to resolve multiple fraud investigations. This includes $138 million for giving customers bad tax advice about two wire products: Payroll Rewards and Premium Wire. These products were marketed as a way to save on taxes, but
Ever thought about how companies use ads to make their apps stand out on Apple devices? MobileAction just took a big step in that direction. They've joined forces with Skai to give app developers and marketers more tools and support for using Apple Search Ads. What does this mean? Well, it's like gi
Imagine a world without TikTok. For the live music industry, this could become a reality if a U. S. law banning the app isn't reversed by January 19. This would be a significant blow, especially during one of the industry's busiest marketing months. In recent years, TikTok has become a powerhouse fo
