The golf world is watching closely as LIV Golf faces a major shift in 2026, when Saudi Arabia’s funding ends. Players caught between two tours now have questions about their future. Rory McIlroy, a top golfer himself, recently shared his take on whether LIV stars could return to the PGA Tour. He cal
In 2016, a businessman spotted an opportunity in youth hockey. Instead of just helping his son play, he built a business around it. He started buying ice rinks and local hockey clubs, turning a sport loved by families into a pay-to-play system. By 2023, his company had taken over a nonprofit team in
When LIV Golf launched in 2022, it promised a bold new chapter for professional golf. Backed by Saudi Arabia’s Public Investment Fund, the tour lured top players with huge paychecks and flashy events. But four years later, the experiment looks like a costly mistake. Viewership numbers tell the stor
Giannis Antetokounmpo isn't just dominating on the court, he's building a smart financial future off it. At 31, the Bucks star understands that NBA careers don't last forever, so he's making smart investments to secure his family's wealth. His latest move? Partnering with IM8 Health, a nutrition com
NASCAR is in a tight spot. Last year wasn't kind to them financially. They had to pay a huge sum due to a legal issue with some racing teams. On top of that, fewer people are showing up to races, and their TV deals aren't bringing in as much money. So, what's their plan? They're reaching out to othe
The Australian Open is not just a tennis tournament anymore. It has turned into a hub for new ideas and technology. This shift started with a simple goal: to make the event better for players, fans, and the city of Melbourne. First, there's a lab inside the tournament. This lab has been working on
Dana White, a key player in the mixed martial arts world, has a lot on his plate. He's not just the head of the UFC but also oversees other sports ventures like UFC BJJ, Power Slap, and the upcoming Zuffa Boxing. Some people wonder if he's spreading himself too thin. But White isn't having it. He sa
The St. Louis Cardinals have made a significant change in how they handle TV ad sales. They, along with eight other teams, decided to end their deal with FanDuel's parent company, Main Street Sports Group. This move is part of a bigger shift in how sports teams are managing their TV rights and ad sa
Liverpool has been eyeing Crystal Palace's Marc Guehi for a while now. They almost got him last summer for £35m, but Palace backed out at the last minute. Now, with Guehi's contract running out in six months, Liverpool is thinking hard about making a move. Guehi is a top defender, and Liverpool nee
Two friends, Andrew Carter and Ben Walnick, swapped their steady TV jobs for a risky business venture. They pooled $6, 000 each to start Let It Fly Media, a sports content company. Their goal? To blend the speed of newsrooms with the creativity of agencies. They began by cold-calling companies and
