Brands are shelling out big bucks for celebrities to star in their ads. In 2025, over a billion dollars was spent on securing top talent, beating pre-pandemic numbers. This surge in spending shows a clear shift in advertising strategies. Marketers are under pressure to prove their ads work. With th
CBD is everywhere. People use it for all sorts of health reasons. But what do the stores selling it actually say about their products? A small study took a closer look at the ads inside CBD shops in North Carolina. First, it's important to know that CBD is big business. You can find it in stores al
Big brands are spending a lot of money on celebrities for their ads. They are putting more cash into famous faces while making fewer commercials. This is what a new study found. The study looked at thousands of ads and payments made from 2019 to 2025. It showed that brands spent over $1 billion on
Ads online are often random. They don't match what you like or need. This makes people ignore them. It's bad for businesses and annoying for users. But what if ads were smarter? What if they knew what you wanted? A new system tries to fix this. It uses your recent activity to show better ads. For e
Pudgy Penguins, a brand that started with NFTs, is now all over the Las Vegas Sphere. This is a big deal because another crypto group, Dogwifhat, tried and failed to do the same thing earlier this year. The difference? Pudgy Penguins is focusing on their physical products, like toys and merch, inste
A recent decision by a California judge has put Tesla's marketing of its Autopilot and Full Self-Driving (FSD) systems under the spotlight. The judge found that Tesla's advertising was misleading and recommended a potential 30-day suspension of Tesla's sales license in the state. The California Dep
South Korea is taking a strong stand against misleading ads created with artificial intelligence. Starting next year, advertisers must clearly label any ads made with AI. This move comes as fake ads, featuring made-up experts or deepfake celebrities, have flooded social media platforms like YouTube
December is often touted as the best time to buy a car, but is it really? While year-end sales can be tempting, smart shoppers know that great deals happen all year round. It's not just about the month; it's about understanding the market and knowing what to look for. Dealerships ramp up their mark
In the world of advertising, a new tool is making waves. This tool uses smart tech to understand how people think and feel. It then uses this info to make ads that really connect with people. The result? Ads that work better and cost less to make. This tech is not just for one type of ad. It works
In the world of finance, things don't always go as planned. Banks on Wall Street are now turning to private credit to make a big deal happen. They're helping Novacap Investments Inc. buy Integral Ad Science Holding Corp. , a company that analyzes ads. The plan changed because banks couldn't find eno
