ADVERTISING

Jun 05 2026SPORTS

Why College Football Trailers Make Us Stop and Think

A new video trailer for an upcoming football game puts a coach instead of a star player front and center, which is unusual. The trailer mixes real game clips with Coach Curt talking about why players love the sport. Instead of just showing big hits and touchdowns, it asks fans to remember what footb

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Jun 04 2026SPORTS

World Cup Ads: A New Story of Sport and Culture

A German sports brand just dropped a five‑minute film that feels more like a movie than an ad. The piece stars a famous actor and several rising soccer stars, weaving their stories into a celebration of the game. Though the exact cost is unclear, estimates put it at around $64 million, a price many

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May 27 2026TECHNOLOGY

Simpler ad campaigns: Google merges Display and Demand Gen

For many years, Google has let brands place ads on millions of partner sites through its Display Network. That service used to run separately from Demand Gen, which focused on YouTube, Shorts, Discover and Gmail. Now both tools sit under one control panel, so a single click can shift a campaign from

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May 17 2026POLITICS

Why a local election in Sonoma County is getting big money attention

A billboard along Highway 101 keeps reminding drivers about Todd Lands, one of three candidates running to fill an open seat on Sonoma County’s Board of Supervisors. The ad pushes his slogan "Less Talk. More Action, " but the real story behind Lands might be who’s paying for it. Campaign records sho

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May 15 2026POLITICS

Political Ads and Hidden Money: A Closer Look at a Washington Group

A watchdog group has filed a 24‑page complaint against the conservative committee Let’s Go Washington, saying it did not report more than 150 instances of political advertising linked to two statewide initiatives. The complaint, brought by Washingtonians for Ethical Government, claims that the group

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May 14 2026BUSINESS

The Rise of Smart Ads in Streaming TV: How to Catch the Right Viewers

Streaming services keep growing, but so does the frustration of jumping between apps to find something to watch. A new approach tries to fix that by bundling live TV, on-demand shows, and free channels into one place. This makes life easier for viewers—and gives advertisers a clearer path to reach t

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May 11 2026TECHNOLOGY

Remi’s Rhythm: A Young Girl’s Journey With Eye‑Gaze Tech

Remi Schreiber, a 7‑year‑old from Spokane Valley, shows how technology can turn challenges into music. She was born with a brain injury that left her with cerebral palsy and limited speech, but she now plays a digital piano solo on screen using eye‑gaze control. The device, made by Tobii Dynavox,

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May 09 2026BUSINESS

Prime Video’s Big Play for Ads and Sports

Streaming services usually fight over shows and movies, but Amazon’s Prime Video is playing a different game—one where live sports and ads score big points. The platform recently revealed it made over $17 billion from ads in just three months, beating traditional media giants like Warner Bros. and P

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May 08 2026LIFESTYLE

How to Share a Loved One’s Story Without Stress

When someone passes away, families often want to honor their memory in local newspapers. This process usually involves submitting an obituary, but the rules and costs can feel confusing. First, basic details like the full name, address, and contact numbers must be provided. If a photo is included, i

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May 07 2026FINANCE

EVC’s Big Leap: Ads and Tech Drive a 74% Surge

EVC’s first quarter of 2026 saw a dramatic jump in earnings, thanks mainly to its advertising and technology arm. The company’s revenue climbed to roughly $197 million, more than double what it earned a year earlier. The key driver was the Advertising & Technology Services (ATS) segment, whose

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