Amazon has rolled out a new tool called Multi-Touch Attribution (MTA). This tool helps advertisers see how each part of their marketing plan works together to make sales happen. It's like figuring out which ingredients make a cake rise, but for ads. The MTA tool uses two main things: experiments an
Elon Musk and Sam Altman, once allies in the AI world, are now locked in a heated battle. Their dispute has now pulled in Apple, adding a new layer to this tech drama. Musk, the head of Tesla and owner of X (formerly Twitter), accused Apple of favoring OpenAI's ChatGPT over his own AI chatbot, Grok
Dads play a big role in childbirth these days. But what do they really think about it? Not much is known about their experiences and views. A recent study tried to change that by looking at lots of different stories from dads around the world. Most countries now let dads be there when their babies
Jon Gruden just scored a big win in his fight against the NFL. The Nevada Supreme Court said his case can go to trial instead of being pushed into private arbitration. This is a huge deal because it sets a precedent for other workers who might be stuck in unfair arbitration processes. The court rul
Researchers have found a clever way to turn public domain controllers into weapons. They can be used to launch powerful DDoS attacks. This is a big deal because it doesn't require hackers to buy or control any infrastructure. They can stay hidden while causing chaos. The attack, called Win-DDoS, wo
In the vast Atlantic Ocean, a tropical disturbance is making waves. This system, currently near the Cabo Verde Islands, is showing signs of organizing and could soon be named Tropical Storm Erin. The National Hurricane Center is keeping a close eye on it, with high confidence that it will develop wi
Buying a used electric vehicle (EV) is a smart move right now. There's a tax credit of up to $4, 000 for qualified buyers, but it's only available until the end of September. This means you'll have to act fast and be smart about your purchase. First things first, check the battery. It's the most im
Scientists have found something unusual in how certain materials behave when pressure is applied. These materials, known as amorphous solids, don't have a regular structure. When pressure is increased, they act like normal elastic materials. But when the pressure is reduced, they start to flow like
Dubai, a favorite spot for travelers and celebrities, is now under a watchful eye. The U. S. government has issued a warning about possible drone strikes in the United Arab Emirates (UAE), where Dubai is located. This isn't just any warning. It's a reminder that things aren't as peaceful as they see
In a significant breakthrough, three more individuals who lost their lives in the 9/11 terrorist attacks have been identified. This brings the total number of identified victims to 1, 653 out of the 2, 753 who perished when hijacked planes struck the World Trade Center towers. The identities of two
