BRA

Mar 25 2026BUSINESS

Virtual stars: what makes fans buy?

More companies are betting on digital personalities to push products. At first glance, it sounds futuristic—animated faces, synthetic voices, and storylines made to order. But the real question isn’t how new this idea is, but how well it actually works. Researchers tested three big levers that migh

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Mar 22 2026SPORTS

Surprise Upsets and New Stars Set the Stage for March Madness Round of 32

The first round of the 2026 NCAA men’s tournament has wrapped up, leaving a mix of expected victories and shocking defeats. Fans now turn their attention to the round of 32, which kicks off this Saturday and Sunday. Sports enthusiasts can catch up on Friday’s outcomes, where several underdogs man

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Mar 21 2026HEALTH

Simple foods to keep your heart and brain strong

Most people know seafood and nuts are healthy, but many don’t eat enough of the right ones. Omega-3 fats appear in foods that fight swelling, protect the heart, and keep the brain sharp. While supplements exist, real food packs these nutrients together with other helpful compounds. Some fish top th

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Mar 20 2026BUSINESS

New Name, Same Spirit: How a Lafayette Group is Turning Good Vibes Into Bigger Community Events

The story begins with Gus Rezende, a Brazilian who settled in Acadiana and grew a hospitality business that now includes popular spots like Central Pizza and Tropical Smoothie. With his long‑time partner B. J. Crist, the team launched a series of beloved festivals such as Sugar Jam and the Acadiana

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Mar 20 2026BUSINESS

Rebooting Denim: How One Brand Turned Back the Clock

True Religion’s comeback began when its new CEO, Michael Buckley, took the helm in 2019 after the company was emerging from bankruptcy. He saw that the old ways—selling pricey jeans in luxury department stores and targeting high‑income shoppers—were no longer working. The brand’s sales had stalled,

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Mar 19 2026CRYPTO

Brazil Expansion Boosts Ripple’s Global Reach

Ripple, the firm behind the digital currency XRP, has announced plans to broaden its services in Brazil. The company will offer cross‑border payments, digital asset custody, prime brokerage and treasury management in the country. It will also seek a banking licence from Brazil’s central authority, s

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Mar 18 2026SPORTS

Women‑Owned College Gear Takes the Spotlight

Fanatics is putting a spotlight on women‑run brands for Women’s History Month. The focus isn’t just on the big names; it’s about fresh styles that let fans show support in a modern way. The collection includes WEAR by Erin Andrews, Gameday Couture, and Baublebar. Each brand offers a differe

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Mar 17 2026POLITICS

Cesar Chavez’s Legacy Under Scrutiny

The United Farm Workers has decided to stop all planned events honoring its founder, Cesar Chavez, after receiving what it calls “troubling allegations. ” The union did not specify the claims but described them as serious enough to warrant action. A number of celebrations across the country have alr

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Mar 17 2026SPORTS

College Basketball Playoffs: Who’s Favored and Why

The 2026 college basketball playoffs are almost here, with all 68 teams already chosen. The opening round, called the First Four, starts Tuesday and Wednesday. Big names like Duke, Arizona, Michigan and Florida are seeded first and are the clear favorites to win their early games. In the First Four

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Mar 17 2026SPORTS

Big‑Picture Bracket Talk: 2026 NCAA Picks Reimagined

Three of the last four national champions also won their conference, and that trend still matters for 2026. The ACC’s Duke, the Big 12’s Arizona, the Big East’s St. John’s, Purdue from the Big Ten and Arkansas of the SEC all snagged titles this season. They are often seen as safe bets for deep runs

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