CLIENT RELATIONSHIPS

Accounting firms and their clients are seeing a big shift in how they work together. For years, the routine was simple: clients sent their financial data, firms did the work, and then sent it back. This happened in cycles, like tax season or audits. But now, things are changing fast. AI is becoming

Agencies often face a tough crowd when pitching new clients. Many brands have had bad experiences with other agencies, leading to mistrust. Kristin “KJ” Jones, SVP of integrated media at Rise, a Quad Agency, has seen this firsthand. She loves the moment when clients realize they’re dealing with a di