MARKETING

Nov 14 2024BUSINESS

How a Crypto Casino is Cashing In on Your Memes

Ever notice how some memes on X seem to have a crypto casino logo stuck on them? Meet Stake, a casino worth over $2. 6 billion, founded by Australian entrepreneurs. They've been using memes to advertise, even though it's legally and morally questionable. Kids looking at memes are now seeing ads for

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Nov 13 2024BUSINESS

Partnering Up: Vortex Gaming and FreakOut Team Up for Global Gaming Marketing

Vortex Gaming has just formed a new partnership with FreakOut Korea, a branch of the Japanese tech group FreakOut Holdings. This isn't just any tech group—they were the first in Japan to develop DSP (Demand Side Platform) technology back in 2010. Since then, they've grown into a global powerhouse, w

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Oct 29 2024SPORTS

Caitlin Clark’s Impact on Women’s Basketball: A Boost for Butler’s New Coach

Since joining the WNBA, Caitlin Clark has become a massive draw. Her popularity sold out draft tickets in minutes and she has a jaw-dropping Name, Image, and Likeness (NIL) value of $3. 1 million. Her impressive stats and record-breaking performances have boosted the WNBA’s popularity significantly.

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Oct 24 2024BUSINESS

Big Tobacco's Youth Marketing: Juul Faces the Music

You might have heard of Juul, the e-cigarette company that's been making headlines. They're in hot water for targeting young people and not warning them about how addictive their products are. A major lawsuit has just wrapped up, and now, customers are seeing some cash. The more proof they had of th

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Oct 12 2024BUSINESS

How Two Beers Won Over Hispanic Consumers

Beer lovers like Riojas from Lansing, Michigan, often see Modelo Especial at family events. This Mexican beer, along with Corona, is part of Constellation Brands' lineup. Constellation has gained a lot of Hispanic customers' loyalty. How? By focusing on them specifically. In 2023, Hispanic buyers ma

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Oct 12 2024BUSINESS

LinkedIn Side Hustle: How Jayde Powell Pays Her Mortgage

Jayde Powell, a 31-year-old social media strategist, has found an unusual way to make money. She posts her observations about corporate America on LinkedIn, and it's paying off big time. In just a year, she's made over $27,000 from sponsored posts on her personal LinkedIn page. This income helps her

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Oct 10 2024BUSINESS

Spotify, Warner Bros. , and More Discuss Tech, Marketing, and AI’s Future at Advertising Week

At New York’s Advertising Week 2024, Variety hosted an Executive Interview Studio with names like Camila Cabello, Rachel Lindsay, and industry leaders from Spotify, Ford, and Warner Bros. They dived into future innovations in tech, marketing, and the use of AI. Camila Cabello, Rachel Lindsay, a

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Oct 07 2024ENTERTAINMENT

Joker Sequel Stumbles at Box Office: What Went Wrong?

"This weekend, the much-anticipated 'Joker: Folie à Deux' didn’t quite hit the mark it was hoping for. The domestic weekend opening was even lower than initially expected, raking in $37.8 million. Sunday’s earnings dipped by 45% compared to Saturday's $11.3 million. With a production budget of over

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Oct 07 2024SPORTS

The Relentless Boxer: Claressa's Story

The film "The Fire Inside," written by Barry Jenkins and starring Ryan Destiny as Claressa, explores the remarkable journey of a young woman from Flint who overcomes her harsh personality and limited opportunities to become an Olympic boxing champion. Ryan Destiny brilliantly portrays Claressa's res

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Oct 07 2024BUSINESS

Meet AirOps: Your New AI-Powered Marketing Buddy

Ever heard of AirOps? If not, let's chat about it! AirOps is like a superhero for businesses that need to create and manage marketing content. Picture this: you've got a website, and you need to fill it with content to inform customers, attract new ones, or even boost your search engine ranking. Now

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